TAL Education Group (TAL) Q3 2020 Earnings Call Transcript
Ladies and gentlemen, thank you for standing by, and welcome to the Q3 full-year 2020 TAL Education Group earnings conference call. [Operator instructions] Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker today, Ms. Echo Yan, IR director of TAL.

Thanks, operator. Thank you all for joining us today for TAL Education Group's third fiscal quarter 2020 earnings conference call. The earnings release was distributed earlier today, and you may find a copy on the company's IR website or through the newswires. During this call, you will hear from Mr.

Rong Luo, chief financial officer; Linda Huo, vice president of finance; and myself, IR of TAL. Following the prepared remarks, Mr. Luo and Ms. Huo will be available to answer your questions.

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Before we continue, please note that the discussions today will contain forward-looking statements made under the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from our current expectations. Potential risks and uncertainties include but are not limited to those outlined in the public filings with the SEC.

For more information about these risks and uncertainties, please refer to our filings with the SEC. Also, our earnings release and this call includes discussions of certain non-GAAP financial matters. Please refer to our earnings release, which contains a reconciliation of the non-GAAP measures to the most directly comparable GAAP measures. I would like now to turn the call over to Mr.

Rong Luo. Rong, please?

Rong Luo -- Chief Financial Officer

Thank you, Echo. Good evening and good morning to you all. Thank you for joining us today on this earnings call. Our third-quarter revenue performance was based on solid growth momentum of both our overall small class business in the cities we currently cover and the continued scaling of our online courses.

Net revenue growth in third-quarter was 47.2% year over year in U.S. dollar terms to USD 862.4 million and 50.7% in RMB terms. Total normal-priced long-term courses student enrollment increased by 66% year over year, mostly driven by online enrollment as well as Xueersi Peiyou small class. GAAP income from operations grew by 9.9% to USD 78 million in the third-quarter.

Non-GAAP income from operations increased by 16.4% to USD 108.2 million. This quarter's results reflect the progress in our efforts to build a healthy and sustainable business model based on our product development, technology, customer satisfaction and operational efficiencies. I will turn the call over to Linda Huo, our vice president of finance. She will give you update on our operational progress in the third quarter.

Next, Echo Yan, our IR director, will review the third-quarter financials. After that, I will update you on our key strategic execution and discuss our business outlook. Linda, please?

Linda Huo -- Vice President of Finance

Thanks, Rong. Fiscal third-quarter revenue was based on solid growth momentum in the various education services of our tutoring business. Let me review the business by different revenue streams. Let me start with small class and other business, which consists of Xueersi Peiyou small class, Firstleap, Mobby and some other education programs and services.

These accounted for 76% of total net revenue, compared to 79% in the third quarter last year. The revenue growth rate was 41% in U.S. dollar terms and 44% in RMB terms. Xueersi Peiyou small class, which remains our stable core business, represented 61% of total net revenue, compared to 65% in the same year-ago period.

Our lower revenue contribution from Xueersi Peiyou was mostly due to the faster growth of xueersi.com online courses, which accounted for 18% of total revenue in the quarter, compared to 15% in the same period last year. Net revenue from Xueersi Peiyou small class was up by 36% in U.S. dollar terms and 40% in RMB terms, while our normal-priced long-term course enrollment increased by 51% year over year. This growth rate reflects the solid growth of both Xueersi Peiyou off-line and online class.

Peiyou off-line small class revenue increased by a steady rate of 27% in U.S. dollar terms and 30% in RMB terms while our off-line on normal-priced long-term course enrollment increased by 32% year over year. With Peiyou online, we offer online courses with localized content as a bundle or as complementary service to Peiyou off-line in over 30 major cities of our network. We have, in recent quarters, added more regular and short-term courses subjects in other promotion courses.

These are increasingly synchronized with off-line courses and support the learning process and learning experience for our students. In the third quarter of fiscal year 2020, Peiyou online accounted for approximately 11% of total Xueersi Peiyou small class revenue and 18% of total Xueersi Peiyou normal-priced long-term small class enrollments. By comparison, in the same year-ago period, revenue and normal-priced long-term enrollment from the Peiyou online were 5% and 7%, respectively, of total Xueersi Peiyou small class business. We continue to record steady growth because of bulk of the cities we currently cover.

Xueersi Peiyou small class revenue from the top five cities, which are Beijing, Shanghai, Guangzhou, Shenzhen and Nanjing, grew by 32% year over year in U.S. dollar terms and accounted for 57% of Xueersi Peiyou small class business. Revenue generated from cities other than the top five grew by 42% in U.S. dollar terms.

And the other cities accounted for the other 43% of the Xueersi Peiyou small class business. This outstanding growth is based on solid market demand across our cities, incremental ramp-up of enrollments from earlier classroom expansion, faster growth of Peiyou online courses as well as our ongoing efforts to improve operational efficiency. We continue to extend course offerings with a wider array of off-line and online courses in curricular and extracurricular subjects. As always, we invest to develop products and content that change how students learn and improve student outcomes.

Our Chinese and English courses are by now widely in use. By the end of our November 2019, we have offered Xueersi Peiyou Chinese classes in 25 cities and English classes in 29 cities. During the quarter, we have merged the Firstleap and Mobby centers in order to achieve more operational efficiencies and enjoy better product and promotional efficiencies. Firstleap, Mobby and other education programs all grew at a steady pace, both in revenue and enrollments in the third fiscal quarter.

We expect that these diversified courses will gradually contribute more to our overall business. Next, I'd like to briefly discuss our Zhikang one-on-one business. And this business sector had a good third quarter and achieved year-over-year revenue growth of 48% in U.S. dollar terms and 52% in RMB terms.

Zhikang one-on-one accounted for approximately 6% of total revenue in the third quarter of both fiscal year 2019 and 2020. Let me update you on our capacity expansion. As always, we pursue well-paced off-line capacity growth that is healthy and sustainable. As we mentioned with our last quarter's earnings call, we are planning to gradually and modestly accelerate the off-line learning center expansion rate.

Alongside any expansion effort, we invest in new technology and online business to improve overall operational efficiency and abide by the standards and regulations. We added a net 36 learning centers. We opened a net of 34 new Peiyou small class learning centers and seven one-on-one centers. Due to the our merging of Firstleap and Mobby and other standard operational-related reasons, we closed net of five Firstleap and Mobby centers.

During the quarter, we added 670 Peiyou small class classrooms. During the quarter, we did not enter any new cities in China, taking a bit of time for consolidation following our entry into 13 new cities year to date. In this quarter, we opened our fourth Xueersi Peiyou international learning center in Silicon Valley area in United States. In all, by the end of November, we had 794 learning centers in 70 cities, 69 China cities and one Xueersi Peiyou learning center in one U.S.

city; of which 775 were Peiyou small class and international education centers, 98 were newly merged Mobby and Firstleap small class and 121 were Zhikang one-on-one. As for Q4 until now, we have rented approximately 76 Peiyou small class learning centers, and we expect to add a few more and close down some learning centers based on standard operations. And these estimates reflect our current expectation, which is subject to change. Moving now to our online business.

third-quarter revenue from xueersi.com grew by 82% in U.S. dollar terms year over year and 86% in RMB terms while normal-priced long-term courses enrollments grew by 107% year over year to about 890,000. Online contributed 18% of total revenues and 38% of the total normal-priced long-term enrollment this quarter, compared to 15% of total revenue and 31% of total normal-priced long-term courses enrollments in the same year-ago period, respectively. The rapid growth in our online business was supported by seasonality-driven sales and marketing efforts, retentions of the previous quarters as well as the secular demand for online education.

With that, I will now turn the call over to Echo Yan for the update on third fiscal quarter financial results. Echo, please?

Echo Yan -- Investor Relations Director

Thanks, Linda. Let me now go through some key financial points for the third quarter of fiscal year 2020. The breakdown of ASP for the various business is as follows. Normal-priced long-term Xueersi Peiyou small class ASP decreased by 7% in RMB and 9% in U.S.

dollar terms year over year. Peiyou off-line normal-priced long-term courses ASP was almost flattish year over year. Normal-priced long-term Zhikang one-on-one courses ASP increased by 8% in RMB and increased by 6% in U.S. dollar terms year over year.

Normal-priced long-term online course ASP decreased by 9% in RMB and 11% in U.S. dollar terms year over year, is partially due to the mix change of our diversified online course offerings. Gross profit increased by 49.9% to USD 477.2 million from $318.4 million in the same year-ago period. Gross margin for the third quarter improved to 55.3% as compared to 54.3% for the same period of last year.

Selling and marketing expenses increased by 87.9% to USD 190.9 million from USD 101.6 million in the third quarter of fiscal year 2019. Non-GAAP selling and marketing expenses, which excluded share-based compensation expenses, increased by 89.2% to USD 186.4 million from USD 98.5 million in the same year-ago period. The increase of selling and marketing expenses in the third quarter of fiscal year 2020 was primarily a result of more marketing promotion activities to expand our customer base and brand enhancement as well as a rise in the compensation to sales and marketing staff to support a greater number of programs and service offerings compared to the same period in the prior year. On our operating income increased by 9.9% year over year to USD 78 million from USD 71 million in the same year-ago period.

Non-GAAP operating income increased by 16.4% to USD 108.2 million from USD 92.9 million in the same period in the prior year. Other expenses was USD 3.7 million for the third quarter of fiscal year 2020, compared to other income of USD 98.7 million in the third quarter of fiscal year 2019. Other income in the third quarter of fiscal year 2019 was substantially all from the fair value change of a long-term investment. The fair value change of the long-term investment was transferred from the accumulated other comprehensive income to other income as the investment was reclassified from available-for-sale investment to equity security with readily determinable fair value upon listing on the Hong Kong exchange in November 2018.

Impairment loss on long-term investments was USD 46.4 million for the third quarter of fiscal year 2020, compared to USD 41.1 million for the third quarter of fiscal year 2019. Impairment loss on long-term investments was then mainly due to other than -- temporary declines in the value of long-term investments in several investees. Income tax expenses was USD 16.6 million in the third quarter of fiscal year 2020, compared to USD 10.4 million of income tax expenses in the same year-ago period. Net income attributable to TAL was USD 28.2 million in the third quarter of fiscal year 2020, compared to net income attributable to TAL of USD 123.8 million in the third quarter of fiscal year 2019.

Non-GAAP net income attributable to TAL, which excluded share-based compensation expenses, was USD 58.3 million, compared to some USD 145.8 million in the same period in the prior year. Basic and diluted net income per ADS were both USD 0.05 in the third quarter of fiscal year 2020. Non-GAAP basic and diluted net income per ADS, which excluded share-based compensation expenses, were USD 0.10 and USD 0.09, respectively. From the balance sheet, as of November 30, 2019, the company had USD 2,729.8 million of cash, cash equivalents and short-term investments, compared to $1,515.6 million of cash, cash equivalents and short-term investments as of February 28, 2019.

As of November 30, 2019, our deferred revenue balance was USD 1,241.2 million, compared to USD 866.3 million as of November 30, 2018, representing a year-over-year increase of 43.3%. And deferred revenue primarily consisted of the tuition collected in advance of Xueersi Peiyou small classes as well as deferred revenue related to other business. Now I will hand the call back to Mr. Luo to briefly update you on our strategy execution and provide the business outlook of the next quarter.

Rong, please.

Rong Luo -- Chief Financial Officer

Thank you, Echo. Let me update you on our business and development strategy. We continue to develop our diversified business sectors and new programs and projects to offer more suitable and overall educational services to our customers. I will briefly discuss each major business sector.

Our core Peiyou small class business remains healthy and stable. As I mentioned last quarter, we decided earlier in this fiscal year to the now gradually accelerate a little bit the off-line learning center expansion rate. Our network of 70 cities, of which 40 newly entered this year, currently consisted of well over 13,000 customers. We will enter more cities in the coming years.

Meanwhile, Peiyou online is growing rapidly this year. It's an attractive platform for students, both as a course supplement and synchronized courses -- contents to Peiyou off-line. In this emerging model, we are cross-leveraging Peiyou off-line and Peiyou online in both directions. The growth dynamic of our business and our operational efficiency efforts have positive contributions and will continue to do so to help balance our growth and our profitability as well.

In the coming two quarters, we expect the growth momentum of Peiyou small class continue as we further develop our off-line network at a suitable speed and scale the business. We believe we can further leverage our off-line and online advantages and resources especially through our AI and other technologies. This will enable us to build an education services model on which is demand-driven and sustainable for the long term. Meanwhile, our online business is a high-growth, early stage business in competitive and quickly evolving market.

For every stage of the business, we will continue to promote the brand awareness of xueersi.com. At the same time, we do our best to continuously improve our overall online education services and operational efficiencies. We'll manage this by leveraging our accumulated industry know-how, ongoing product diversifications and technology innovation. However, since we're pioneers of this business models that we have been confident about the great social value and the market opportunity in online education area, which we will continue to explore and develop.

Now a brief update on smart education solutions and our open-platform business. By the end of Q3 2020, mainly in the lower-tier cities or geography areas, we have cooperated with a growing number of public schools with our smart education solutions. We also onboarded a few thousand of small and medium-sized education institutions across China through different service level in our open platform business. With these new products in progress, we can contribute to the elevation of our education sector and make education more inclusive and more widely available in lower-tier areas.

So as we move ahead, we remain cautious that education products and services require quality and care to lead to lasting customer satisfaction. With any new courses further directed to the aim to help solve students' learning problems, our company's revenue growth and profitability can only be sustainable if the process of learning can adapt to each student's personal needs and result in improved outcomes. We do not pursue growth for growth's sake. I would like to emphasize once more, on an ongoing basis, we will invest to innovate the curriculum, our products, student interactions, technologies and operational efficiencies.

Turning finally to our business outlook. Based on our current estimates, total net revenue for the fourth quarter fiscal year of 2020 was expected to be between USD 959.1 million and USD 980.9 million, representing an increase of 32% to 35% on a year-over-year basis. If not taking into consideration the impact of potential change in the exchange rates between RMB and the U.S. dollar, the projected revenue growth rate is expected to be in the range of 35% to 38% for our fourth quarter of fiscal year 2020.

That concludes my prepared remarks. Operator, we are now ready to take questions.

Questions & Answers:

Operator

[Operator instructions] We have the first question from the line of Yuzhong Gao from CICC. Please go ahead.

Yuzhong Gao -- CICC -- Analyst

Hey, management. Thanks for the opportunity. Congrats on a very strong third quarter. I noticed your off-line capacity expansion has accelerated meaningfully and your Peiyou revenue, even excluding the effect from a low base last year, still proved pretty strong results.

So how should we see the capacity expansion pace and your Peiyou revenue growth for the upcoming few quarters? Thanks.

Rong Luo -- Chief Financial Officer

Thank you. I think for the Peiyou small class business, we talked about it last quarter actually. I think two quarters ago, right after the evaluation of our current business model and evaluation of the environment of total regulation, we decided to accelerate a little bit the Peiyou small class. We tried to enter more cities.

This year, we have entered around 13 cities, including one in the U.S., and we probably -- we will try to enter more cities next year. And last year -- you'll probably recall that we're only adding around 13% of total classroom capacities in the last year. And by the end of this quarter, we are already added around 17%, 1-7. And considering, by the end of the day, in quarter 4, we have already entered -- opened 76 Peiyou small class learning centers already.

And we expect to add in a few more in the coming one month. So overall, the Peiyou small class expansion rate will be in the range of 20% to 30%. But one thing I need to remind all of you guys is here, when we report we opened a new learning center in the existing cities, which means we have signed a contract for rental. But it generally takes a few quarters to finish the renovations, ask for the license, and then we will put them into use, which typically will take around two to three quarters.

So all the learning centers we added last quarter and so this quarter probably will come into -- will contribute revenue in this year's summer and fall. And looking to next year, I think we probably -- with all of these learning centers we're adding this year Q2, Q3 and Q4, Q2, 20-plus learning centers; Q3, 36-plus new learning centers; and while Q4, 76, even more. So we are confident about our Peiyou off-line top-line growth in the coming year. And -- but again, one thing I need to say is actually the new module we added is we call OmO model, which is a little bit different from the traditional purely off-line models.

We use a lot of online technologies to equip our off-line classrooms. We have a lot of know-how from the Xueersi online school, and all of this, especially some of the AI technologies, will contribute back to our off-line business. And a lot of new cities we enter actually are still traditional models. We'll leverage the live broadcasting technology to enable our master teachers -- the best master teachers in Beijing or Shanghai can teach more students all over China.

And we also try to enable that teachers can teach at the other classrooms within the same city remotely. And Peiyou now live is also one of our very good products we have ever had by the end of the day. I think in the last -- in Q1 and Q2, they grew more than 150% plus/minus. And in Q3, they grew more than 200%.

In Q4 and in the coming one year, we are confident they can continue in triple-digit growth, which will be a very important complementary service to Peiyou off-line business, wherein -- and that is also very key to move the base model to OmO model. So all in all, we believe, this year, we're probably adding the classrooms in around 20% to 30%, and all of these new customers we're adding will contribute to our revenue growth next summer or fall. So we are quite confident about our Peiyou small class top-line revenue growth in the coming year.

Yuzhong Gao -- CICC -- Analyst

Thank you. Very helpful.

Rong Luo -- Chief Financial Officer

Thank you.

Operator

The next question comes from the line of Mark Li from Citi. Please go.

Mark Li -- Citi -- Analyst

Hi, management. Congratulations. May I ask -- I think our non-GAAP operating margin particularly this quarter is better than the guidance of around four to five points. Could you rank the factors that is better than your expectations? And how are these factors changing for next quarter's color? Thank you.

Rong Luo -- Chief Financial Officer

Thank you, Mark. I think for Q3, in the first place, we did a better job in the Peiyou small class business than what we expected. So you probably can see that we increased our gross margin by one point, and so -- which can also contribute a little bit better in the profit perspective. On the other side, we spent some of the online marketing in Q3.

You probably can see that compared to last year, same quarter is actually more than last year. But all -- kind of result's also well on track. We feel that it's -- the promotion results were on track, so -- which can also give us some kind of buffer in the profit perspective. So we're quite happy to see that Q3, in the margin perspective, is a little bit better than what we now talked about before.

Looking to Q4, I think there is two points we need to be very careful. Number one is you probably can see that we have already entered -- opened 76 Peiyou small class learning centers already, and we still will add a few more in the coming months. So this number is almost equal to the first three quarters numbers. There's a lot of new learning centers happening across China, so which will -- when we decided to add more learning centers in the short term, they would have some pressure in the margin perspective.

On the other side, I think the Peiyou -- sorry, the Xueersi online school, in Q4, we still have one month to go. We need to evaluate the market dynamics and especially what's been in most recently to decide whether we're going to keep more promotion courses in the online perspective. So I can't give you a clear answer now, but we will try our best to balance all the investment we make in this area. And on the other side, I also would like to spend some time to talk about Q4 performance because the market is changing and the new situation is happening every day.

Compared to yesterday, our counterpart's earning call, I think, today, we have more information to share. Number one is I need to remind all of you guys -- actually, we don't want to see but we have -- or already know in the Wuhan area there is a virus or disease happening over there. And we have fully followed the government requirements and kind of policies to make necessary change in off-line learning centers. And this, we have -- we are considering our guidance.

But frankly speaking, because we have no idea what will happen in next months about this kind of virus or this kind of disease, so what we can do is try our best to make relatively conservative projections of revenue. We will keep you guys posted as to what kind of impact to our business is coming from this kind of challenge. And so when we look into Q4, what we want to say is all the numbers we shared is based on the situations and the information we got today, which is subject to change. We will keep you guys posted if we have some material impact that will happen.

Thank you.

Mark Li -- Citi -- Analyst

Thank you, Mr. Rong. Thank you.

Operator

The next question comes from the line of D. S. Kim from JP Morgan. Please go ahead.

D. S. Kim -- J.P. Morgan -- Analyst

Hi. Good evening, everyone. Thanks for taking my questions. Just a follow-up on dead point.

Can we discuss a little more detail on our guidance 4Q, i.e. -- like versus this quarter, there was a meaningful -- there will be a meaningful deceleration already baked in. How much of that is coming from higher comps from last year? And how much of the Wuhan class impact is baked in there? And can we also talk a little bit about Peiyou versus xueersi.com and other segment growth baked in for fourth quarter guidance? And I have another follow-up after this.

Rong Luo -- Chief Financial Officer

Thank you. I think the guidance today -- we have considered the impact of Wuhan in our guidance based on what we see today. And we -- I think in Q3 and Q4, I recommend you guys to combine them together because in Q3, we have one class actually that shifted from Q4 to Q3. So if we're looking to our comments on overall growth, the best we can look to do is combine Q3 and Q4 together to look at the revenue growth.

Sometimes the quarterly split will be kind of misleading. And secondly, specific about the Wuhan kind of virus and disease, I think in the first place -- as Chinese citizen, we are also very kind of heart-ached to see this happen. I myself was in the college when the SARS was happening in the year 2003, so we have all experienced it at that time. And we trust the government is much better and much stronger than before.

So we fully believe, with the government, all the measures in place, this will be controlled. And we support 100% all their policies or all the requirements coming from government to make necessarily changes in our schools. And in the second place, I think right after this happened, we have quickly made some changes. We have tried to recommend more students moving from off-line to online offerings.

Thanks to our investment in our teams in the past few years, we have successfully built our strong capability in online perspective, we have both Peiyou live team and Xueersi online school team, so we have online capability in almost every city. So we will -- in Wuhan area, we have already recommended students moving from off-line to online. And considering our Peiyou live offer has very good reputations in Wuhan area, where it is widely accepted by the students and parents, so we are seeing the transition is quite good. So in all the other cities, some of them maybe they will also receive similar notification from government to start to close their learning centers temporarily, which is subject to the government.

We, as one player in the tutoring market, we'll definitely watch for them. We'll follow the government policies to do so. And if that happens, we also will benchmark the case in Wuhan to suggest most of the students moving from off-line to online. I think compared to revenue, compared to enrollments, what we care more is actually the students and the parents and their safety.

That's the No. 1 priority. Our team is also fully prepared for this. So we have -- I think, all the 70 cities we entered today, all of them will have basic capability to build the online learning models.

So the whole, actually, team is also working very hard to make necessary preparations for them. By the end of the day, we don't see any more material bad news coming out, but we need to be fully prepared for that. If -- we have the same information channel as you guys. So if we have the more kind of the latest news or maybe notifications from government, we will let you guys know right away.

And the online offerings, both Peiyou live and Xueersi online school, is always ready to help students even in a large -- even in the larger-scale perspective. I think Xueersi online school in the summertime will have millions of students at the same time. On our Peiyou live today, we have more than 20 -- 240,000 students, and we can serve more in the long run. So -- and even for students -- maybe they are now our students now, but in the future, if they have some needs, we also will try to help them through our online offerings.

We are ready for this. And the current guidance can only reflect our understanding and our information we receive from Wuhan by the end of the day, which is very minimal to the overall revenue. We have -- we don't have more information to share because this changes every day, but we'll keep you guys updated if we have some new information coming out. And for the -- especially for the Peiyou off-line and the online revenue growth next quarter, what we can say is actually Peiyou continued to grow quite healthily.

In off-line, we have seen some more kind of positive enrollment coming from our promotions that we're running today. So we will keep a very close watch on the final numbers of our Q4 enrollments for both online or off-line, and we will try to continue to manage a healthy growth and try to be more sustainable. Thank you.

D. S. Kim -- J.P. Morgan -- Analyst

Thank you very much for the color. If I may follow up one more. Can we talk a little bit about winter promotion for online in the past couple of months, i.e., how competitive it was? Any initial conversion figures? Or more importantly, were there any meaningful observations where there are lessons that we learned from promotions? That's all for me.

Rong Luo -- Chief Financial Officer

Yes. I think for the whole year, generally, the summer promotion is the most kind of competitive time. And going to the fall and winter, actually, the level of competition is actually less than the summer. And we're running our summer promotions for online especially in the Q3 and Q4.

So what we are seeing is -- actually we have made some progress in the conversion rate perspective and the retention rate perspective. And we -- I think for online products, the promotion is part of the overall business. So we will -- we have a very clear ROIC system to evaluate the return. If their return -- and considering the new customer acquisition cost, conversion rate, retention rate and lifetime value, all of these measures can hit our threshold, we'll continue to do the investment on the marketing strategies.

If one of them fails, the overall ROI doesn't work, we will stop investments. So we will manage all of this very carefully.

D. S. Kim -- J.P. Morgan -- Analyst

Thank you very much.

Rong Luo -- Chief Financial Officer

Thank you.

Operator

The next question comes from the line of Sheng Zhong from Morgan Stanley. Please go ahead.

Sheng Zhong -- Morgan Stanley -- Analyst

So you shared a lot of growth outlook for Peiyou. Can you please also share the management thinking about the xueersi.com in coming years in terms of the xueersi.com positioning in the company's overall structure and also compared with the key competitors, so how to differentiate and how to improve the overall process? And so the last thing is what the current growth outlook for xueersi.com for next year.

Rong Luo -- Chief Financial Officer

Yes. I think the Peiyou small class business, the OmO model and xueersi.com, the online business, are equally important in our company, are equally important. And Xueersi online school, I think, this year in Q3, we grew the revenue by around 86% while we're growing the enrollments by around 107%. And this is a very healthy growth, especially in enrollment perspective.

And when looking to the next year, because the base is bigger and bigger, so we believe we can see -- we can continue to see the very good and very fast and healthy growth from online space, but we don't expect to see the revenue growth triple digit every quarter because the base is a little bit different. And we maintain -- when we're looking into the online business actually, we care a lot about the quality and the students and the parent satisfaction above this, which can also be represented by the retention rate. So the past few quarters, we made a lot of efforts. And we're also happy to see we improved our conversion rates and we improved our retention rates by high single digits, so -- which is -- all of that's showing the online business is becoming more and more healthy.

Looking to next year, we believe online still will grow much faster than off-line, and the enrollment growth may grow faster than revenue growth. So that's still a very healthy growth. When we look into the online education side, we're probably going to see the top one guy can be around maybe 20% to 30% market share by profit perspective, maybe even more. So we will maintain our leader position in the online education area and make necessary investments, both in the technology perspective and in the teacher system and online marketing perspective.

And so I think one thing, if one online product needs to be differentiated from the other one -- from the other company, is the teaching quality and the operating efficiencies. Education, no matter off-line or online, in the end, they are trying to teach students and help students achieve very good outcomes. So we need to care more about teaching quality, how we can leverage our depth and know-how to make a student study more and more efficiently and better and better. That's something we can quite differentiate from the other one.

The new customer acquisitions or some kind of the marketing channels, promotions, that's not the most important features which we are different from the other one. We care more of teaching quality and the students.

Sheng Zhong -- Morgan Stanley -- Analyst

Thank you very much. My follow-up, you comment that your retention rate -- conversion rate improved by high single digit. These are comparing rates, well, when?

Rong Luo -- Chief Financial Officer

That compare rates summer.

Sheng Zhong -- Morgan Stanley -- Analyst

OK. So we can say that these are fall semester's conversion rate or retention rate compared with summer?

Rong Luo -- Chief Financial Officer

Both fall and winter.

Sheng Zhong -- Morgan Stanley -- Analyst

OK. Thank you very much.

Operator

The next question comes from the line of Alex Xie from Credit Suisse. Please go ahead.

Alex Xie -- Credit Suisse -- Analyst

Hi, management. Thank you for taking my questions. So we have seen the announcements about the board member changes. What are the implementations of these arrangements and how should we think about new roles of Mr.

Zhang in the company? Thank you.

Rong Luo -- Chief Financial Officer

Yes. I think when we talk about, one comment, long-term growth potential on one side and we talk about the business, the business models, investment we make; on the other side, we need to talk about actually the company governance structure. Only -- I think, six years ago, when I just joined the company, actually, at that time, we are a very small company of around 9,000 employees, around RMB 2 billion revenue. It's a small company.

And coming to today, we are much bigger than before, and we have more than 47,000 employees now. So one thing in the -- in our management, we have reached our agreement that we need to establish a very balanced and more healthy corporate governance structures to drive the company's long-term growth. So coming from these assumptions, we made some necessary changes. Mr.

Bai Yunfeng, our Co-Founder and our President of the group today, will enter the board of the company and -- as the chairman of the board. And Mr. Bai is veteran in our company who led our Peiyou business in the past 14 years and made a very good job. And in the most recent years, he also do a very good job into building the middle platform team for our company and also have represented our company while we're in front of government and media in a lot of occasions.

And so considering Mr. Bai's both having been on the inside and outside, so this kind of promotion will enable Mr. Bai to contribute more in the board level as he will lead the board of directors to give a wise -- and lead the strategic directions of the company and support in our management to do a much better job in the future. And on the other side is Tom, Mr.

Zhang, our CEO and the former Chairman, will continue to be our CEO in the company. He still owns around 30% of our company's share and still have more than 50% of voting power. This is no change. But the separation of the role of Chairman and the CEO, which can give more kind of balance -- balance in power in our company to -- which is also a huge progress in the corporate governance perspective.

Tom as CEO of the company will focus on execution, strategies, people, organizations and corporate conscience and all of that. And he will work with the board -- and he's also a board director. He will work with the board to -- when we make final decisions, when we make some big kind of breakthrough plans, to make our decisions more healthy and more balanced than before. We have our kind of learning community and learning team in the company.

All of our senior members will only have one target, is try to make the company better and better to deliver our mission. So this kind of new and necessary change will highly promote our company's corporate governance and which will set the very healthy fundamentals for our longtime growth. We, both from a management perspective and board of directors perspective, are highly aware about this change, and we will keep all you guys posted if we have many -- how the new change -- and yes, same as before, all of these changes happening in the board will give clearly signals to all employees and the industry that we clearly would like to be -- make more progress in corporate governance and -- because what we want to drive is the long-term healthy and sustainable growth.

Alex Xie -- Credit Suisse -- Analyst

Thank you very clear.

Operator

The next question comes from the line of Alex Liu from China Renaissance. Please go ahead.

Alex Liu -- China Renaissance -- Analyst

Thanks, management, for the opportunity. I have two questions. The first question is on the off-line Peiyou growth acceleration. We noticed, I think, enrollment for off-line Peiyou has a notable acceleration versus previous quarter despite, I think, the capacity was ratably kept at the long-term level in the previous quarter.

So just wondering what are the major drivers for this notable off-line enrollment acceleration. The second question is we noticed, I think, for top five cities, the revenue growth was more or less in line with the non-top five cities this quarter. So just wondering, what's the sort of the growth strategy that we are seeing in the more mature cities in the coming fiscal year?

Rong Luo -- Chief Financial Officer

Yes. I can answer the second question first. And when we -- in the past few years, we developed or making more perfect the off-line traditional models. So when we enter the new cities, starting from three years ago, actually we leverage the traditional model to do so, which can help us to carry off the burden there of the teachers and can give more interactive experiences, leveraging online technology we have today to the students.

Actually, all of this has received very positive feedback from students. And they're becoming our one of most important way when we go into the low-tier cities. I think this year we entered around 13 cities. Last year, we entered around 15 cities.

And next year, we will enter more cities than this year. And this kind of acceleration is because we leveraged the power of traditional model and the power of technology. And online -- off-line growth accelerations in Q3 and Q4, I think, on one side, is we're adding more classrooms starting from Q2. But more importantly is actually we improved a little bit the key operation know -- KPIs, including the refund rate, retention rate and the [Inaudible] rate and all of that.

We try to manage and improve our operational efficiencies in the Peiyou small class every day. So this has resulted in very good positive numbers in both Q3 and second half. And about the capacity growth, now let me repeat the numbers. Last year, we added around 13%, 1-3.

And in this year, Q3, we added net 36 learning centers. And overall, we have added 17%, 1-7, of the total classrooms. And considering the 76 new learning centers we have already rented in Q4, so we foresee, the whole year, we'll be adding capacity of around 20% to 30%, which will contribute to our next year growth from summer. So our Peiyou small class revenue growth next year will be strongly in support by this kind of acceleration in more classrooms next year.

Yes. So that's our kind of situation. Thanks, Alex.

Alex Liu -- China Renaissance -- Analyst

Thank you.

Operator

The next question comes from the line of Lucy Yu from Bank of America. Please go ahead.

Lucy Yu -- Bank of America Merrill Lynch -- Analyst

Thank you a lot. I've got two questions. The first one is on the guidance of next quarter of 35% to 38% growth in RMB terms. So could you elaborate a little bit on like how much is the online share stock comp growth embedded in this kind of assumption and how much is the Peiyou small class growth? And my second question is on the margin side.

I noticed that in this quarter, the GP margin only expanded by one percentage point versus like more than 2% in the first half and over 6% in 2019. So is it because of our acceleration of expansion so that we see less margin expansion? So if that's the case, if we continue to accelerate in the following quarter, are we going to see margin contraction or maybe flattish margins in the fourth quarter?

Rong Luo -- Chief Financial Officer

Thank you, Lucy. I think the Q4 guidance because, at the end of the day, we receive a lot of information, both off-line and online, especially some information from Wuhan, so current guidance, what I can say is we have reflected our -- the best estimation we have. Especially for the online and off-line what I can say is, in general, we don't disclose the online and off-line separately because of competitive reasons. But what I can say is online is still growing much faster than off-line.

And the online, if we're -- based on the number of winter class, actually is -- it runs quite weird. . So clearly, I think we -- about -- when we talk about Q4 guidance, we need to be more cautious about what will be happening in the coming months. So we will have more preparations to offer Peiyou live classes and Xueersi online classes to our students, if necessary. So this guidance, that's the best numbers we have today.

And the margin perspective, yes, you are right. Part of this reason is we're starting acceleration. We're adding more classrooms, which will lead to a short-term pressure in gross margin perspective. Looking into Q4, because we're adding a lot of new learning centers [Inaudible] number was not common here, so the pressure in the gross profit perspective will be a little bit bigger than before.

But all of this will contribute to the revenue growth after two to three quarters. So we believe that is the necessary cost we need to pay. Thank you, Lucy.

Lucy Yu -- Bank of America Merrill Lynch -- Analyst

Thank you very much. One follow-up quickly on the Wuhan virus. So now that we got Peiyou online for like 30 -- in total, 70 cities, so in those cities, the students can actually transform seamlessly to the Peiyou online because online/off-line are offering the same thing. But how about for the other 40 cities that do not have Peiyou online? What do we do with them?

Rong Luo -- Chief Financial Officer

I think you asked a very good question. For -- actually, I think for most of cities we enter, we have the IT capability to provide online offerings. But of course, we need some time for preparations because we have that -- because you know the new cities we enter, all of them are traditional models. For the traditional model cities, they need to build out their online capability over there.

So at least, we have the basic capabilities will be ready. So we need to make some necessary change in arrangements and investments in IT team perspective to make this offer available all over China, but -- which is something we can do. It takes some time, all of this, and investment but that's something we can do. And we also have Xueersi online school, which is already available for all the cities and all the geographies.

So we have -- we will consider -- if something get any worse, which we don't really see today, but if something get any worse, we will have both Peiyou line and, of course, Xueersi online offerings ready for the students, no matter if they are our current existing students or maybe they are new students coming from the other schools. So we're always ready for that.

Lucy Yu -- Bank of America Merrill Lynch -- Analyst

Thank you so much. That will be all of my [Inaudible]

Rong Luo -- Chief Financial Officer

Thank you, Lucy.

Operator

[Operator signoff]

Duration: 59 minutes

Call participants:
Echo Yan -- Investor Relations Director

Rong Luo -- Chief Financial Officer

Linda Huo -- Vice President of Finance

Yuzhong Gao -- CICC -- Analyst

Mark Li -- Citi -- Analyst

D. S. Kim -- J.P. Morgan -- Analyst

Sheng Zhong -- Morgan Stanley -- Analyst

Alex Xie -- Credit Suisse -- Analyst

Alex Liu -- China Renaissance -- Analyst

Lucy Yu -- Bank of America Merrill Lynch -- Analyst

More TAL analysis

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This article is a transcript of this conference call produced for The Motley Fool. While we strive for our Foolish Best, there may be errors, omissions, or inaccuracies in this transcript. As with all our articles, The Motley Fool does not assume any responsibility for your use of this content, and we strongly encourage you to do your own research, including listening to the call yourself and reading the company's SEC filings. Please see our Terms and Conditions for additional details, including our Obligatory Capitalized Disclaimers of Liability.

Motley Fool Transcribing has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends TAL Education Group. The Motley Fool has a disclosure policy.

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